LEGO in the Media

LEGO has expanded far beyond toys into books, television, and film, bringing its characters and worlds to life for fans of all ages. The brand has produced a variety of animated series, including LEGO Ninjago: Masters of Spinjitzu, LEGO Friends: The Power of Friendship, and LEGO Monkie Kid, alongside feature films like The LEGO Movie (2014) and its sequels and spin-offs. LEGO-themed books and magazines, published in collaboration with DK and others, provide both storytelling and building inspiration, while LEGO clothing lines and brand collaborations with Adidas, Levi’s, and others allow fans to wear their creativity. Through these media ventures, LEGO has transformed into a global entertainment brand that complements its physical building sets.